Released on = November 28, 2005, 7:00 pm

Press Release Author = Datacolor

Industry = Software

Press Release Summary = The Latest Color Calibration Innovation On Display at
PhotoPlus Expo Booth No. 1104

Press Release Body = For Immediate Release With Photos
Editorial-Media Contact for Home Theater
CJC Strategists
Charlé-John Cafiero
Tel: (212) 674-0848
Datacolor_HomeTheater@earthlink.net



NEW YORK, NY -PhotoPlus Expo (PPE) - October 20, 2005 - Datacolor, an
internationally known name in color technology, showcases its latest and most
exciting innovation in color calibration, SpyderTVT, at Photo Plus Expo (PPE). On
display for the run of the show, October 20 - 22, 2005, this dynamic new product
will be demonstrated at the ColorVision Booth 1104 at the Jacob Javits Convention
Center in New York City.

Market experts regard home theater and especially HDTV a major driving force for the
switch to digital. With the home theater trend converging, digital technologies are
presenting new opportunities for innovation with the television as a focal point.
Indeed, television of the future is an increasingly interactive, multimedia hub that
rapidly brings all channels of media to the consumer market, linking entertainment,
communication and information technology at affordable prices.

Once again, Datacolor was first-to-market with breakthrough "price-to-performance"
technology for an emerging market. Spyder TV is the latest color calibration
innovation from the world color technology leader. Through the ColorVision® brand,
Datacolor has delivered award-winning Spyder products to professional and amateur
digital photographers around the world, to manage color on screen and in print. Now,
Datacolor leverages the industry's best colorimetric technology to optimize
television viewing for the general public with an innovative display improvement
tool for TVs, including CRT, plasma, RPTV, LCD or DLP display screens.
For product images on SpyderTV
http://www.datacolor.com/resources/Tradeshows/PPE_2005/SpyderTV/
"The overwhelming success of bringing our professional technology to the reseller
market, as we have done with ColorVision® ColorPlusT and the newly launched
ColorVision® Spyder2 PlusT products, has led us to this new consumer product line,"
says Basak Atilgan, home theater product manager for Datacolor, "SpyderTV brings a
user-friendly product to the consumer that takes the guesswork out of improving the
picture on a home cinema display." Atilgan continues, " it is this kind of thinking
that is making Datacolor a global brand and has allowed them to become a company
that now operates all over the world."

Virtually all-home cinema displays offer visual menu adjustment sliders confirms
Joel Silver, founder of the Imaging Science Foundation (ISF). "TV manufacturers
have been including superb menu choices for more than a decade that improve TV
performance in your home. Usually better pictures are designed to be only a few
button presses away; figuring out the combination of buttons to press is the
problem. The ISF 'Calibration Wizard' in Microsoft® Windows® Media Center Edition
PCs also uses these functions, " Silver explains.

The standard adjustments featured on most TV sets generally are configured as four
sliders of brightness, contrast, color, tint, and color temperature presets. The
challenge lies in the fact that these presets operate in a multi-variant manner -
and rely on that notoriously fallible instrument, the human eye, to make the proper
distinctions. Most people have problems with two variants, making it extremely
difficult to obtain the kind of superior adjustment preferred for a quality outcome.


According to the product's R & D gurus Mark Hunter and Heath Barber, who have joined
Datacolor from professional home theater pioneer Milori, SpyderTV eliminates such
troubling subjectivity with a hardware device that accurately measures targets
on-screen and manages the process through a "wizard-driven" software package. In
effect, they report, SpyderTV takes fine-tuning to another level with a process that
is both accurate and easy to use.

"The Datacolor SpyderTV helps the TV owner make selections that will accurately
improve the display on virtually any monitor, from the high-end video screen found
in today's most sophisticated home entertainment center to the 36" TV in your
living room," states Datacolor Technical Director of Home Theater Products Mark
Hunter.

"Consumers will see a dramatic difference by using a process that can easily be
done at home and will be able to periodically and easily calibrate their TV's,
which will ensure overall satisfaction with their purchase. This is good news for
the expanding home cinema market," Atilgan adds. "We are convinced that as the
digital convergence trend infiltrates Europe the home cinema market will be equally
as significant."

In a February 2005 report, Forrester Research noted that US consumers' lust for the
new big, flat TV sets is unabated. A significant percentage of those polled, 39%,
said their next TV will be a flat-panel plasma or LCD TV set. Setting the pace for
HDTV penetration to grow past 50 million American homes in the next five years .

System Requirements
DVD player; remote control and a portable computer such as a laptop or notebook with
Windows 2000 or XP operating system; and a USB port.

About Datacolor
Because color matters, leading businesses, creative professionals and consumers
worldwide choose Datacolor's innovative technology solutions to consistently achieve
the right color. A Swiss-held company, Datacolor's strong worldwide presence
encompasses global manufacturing, operational facilities, and sales and support
offices. ColorVision, the digital imaging unit of Datacolor, provides affordable,
easy-to-use digital color control products to creative professionals, photographers,
corporate customers and consumers around the world.
For more information visit www.SpyderTV.com
Editorial note: for images on this product:
http://www.datacolor.com/resources/Tradeshows/PPE_2005/SpyderTV/
Any questions, please contact: Charlé-John Cafiero, CJC Strategists
(212) 674-0848 Datacolor_HomeTheater@earthlink.net
###


Web Site = http://www.datacolor.com

Contact Details = Datacolor@digitalbrandexpressions.com